The Importance of Data Quality
Recruiting is the most important element of any qualitative or quantitative market research project as makes the biggest impact on data quality and insights and we never lose sight of that. Our Recruiting staff is trained following a program developed by Galloway Research, Inc. and based on standards set by the Marketing Research Association. Our employees work in-house and are closely monitored by the project managers and supervisors. Our respondents are re-screened before and during the confirmation and upon arrival at the facility.
The little Details
Qualitative recruiting requires careful attention to every detail. Our qualitative managers oversee all aspects of each project from recruiting to facility arrangements in order to provide our clients with the ultimate in service to achieve their research goals. We understand that market research is a science and if the formula isn’t perfect the results could be skewed unintentially. We treat every project with care and precision to insure that even the minor details are all covered.
Galloway Research has pioneered new techniques to increase efficiency, find new participants, and reach segments that would have been difficult recruits through traditional recruiting methods. We have created and perfected online/mobile based recruiting within our own databases and when recruiting from client based opt in lists. Our newest techniques allow us to recruit any difficult segment on a national level and doubles efficiency versus traditional phone recruiting. We can now recruit the most difficult patient, teacher, military, and consumer segments in a more timely manner without sacraficing quality. All recruits are double screened and tested for articulation.