It is vitally important to make research dollars count in today’s hyper-competitive food industry. Taste tests are an easy way to gather lots of powerful quantitative and qualitative data about a food product. Respondents are invited to a set location to provide their feedback between at least two food or drink options tasted and will be asked to rate each sample tasted on a variety of attributes. The end goals that a market research taste test are most often designed to reach are either to decide between a particular recipe/flavouring of a new product, or to rank the taste of your product against competitors.
Galloway Research’s spacious and flexible commercial kitchen and taste test facility feature all of the resources our clients need to conduct effective food and beverage research. Our knowledgeable staff includes certified food preparation professionals with the expertise needed to ensure reliable test results.
Our robust, actively managed, opt-in opinion panel populates your study according to any recruitment specification you need, utilizing our virtually limitless psychographic, ethnographic, and demographic segmentation capabilities.