Ethnographic studies give the researcher the opportunity to observe respondents in the natural context of their daily lives, allowing for a depth and intimacy of research that is not possible with other research methodologies.
Galloway Research provides the unique recruiting skills needed for this type of research, taking “articulation” and “expressive” to a whole new level of qualification. Our expert moderators watch and listen to what individuals have to say and the reactions and behaviors of those around them. We observe facial expressions, gestures, and movement.
By watching, listening and asking probing questions, we uncover rich insights you’d never collect in a controlled research environment. We take these profiles, observations and insights and craft meaningful action plans for our clients. The learning from these ethnographic market research sessions help you better understand your consumers’ wants and needs and identify white-space opportunities to advance your brand.