Question 1

What is the Van Westendorp Price Sensitivity Meter?

Accepted Answer

The Van Westendorp method asks respondents four pricing questions to identify prices they consider too cheap, a bargain, getting expensive, and too expensive. The intersection of these curves reveals an acceptable price range, an optimal price point, and an indifference price point. It is a fast, cost-effective method ideal for new products where no pricing history exists.

Question 2

When should we use conjoint analysis for pricing?

Accepted Answer

Conjoint analysis is ideal when you need to understand how price interacts with other product features and attributes. It is the most rigorous pricing methodology because it forces realistic trade-offs, simulates market scenarios, and can model demand curves. We recommend conjoint when pricing decisions involve complex trade-offs between features, tiers, or bundling options.

Question 3

What is the Gabor-Granger method?

Accepted Answer

Gabor-Granger is a direct pricing method that presents respondents with a series of price points and measures purchase intent at each level. It produces a demand curve showing how purchase probability changes with price, enabling you to identify the revenue-maximizing price point. It is best suited for existing products where the category is well understood.

Question 4

Can pricing research account for competitive pricing?

Accepted Answer

Yes. Conjoint-based pricing studies can include competitive products and their prices as part of the choice simulation. This allows us to model how changes in your price relative to competitors affect market share, enabling competitive pricing scenarios and strategic price positioning.

Question 5

How accurate is pricing research at predicting real-world demand?

Accepted Answer

While no research method perfectly predicts market behavior, conjoint-based pricing research is widely considered the gold standard for pricing decisions. The key to accuracy is realistic choice contexts, representative samples, and proper calibration. Our team uses industry best practices to maximize the predictive validity of every pricing study we conduct.

Question 6

Can you help with subscription and tiered pricing models?

Accepted Answer

Absolutely. We use choice-based conjoint and menu-based choice methods specifically designed for subscription, SaaS, and tiered pricing optimization. These approaches determine the optimal number of tiers, which features to include at each level, and the price points that maximize subscriber acquisition and revenue.

Pricing Research That Finds the Sweet Spot

What Is Pricing Research?

Pricing Methodologies

Why Pricing Research Matters

Maximize Revenue

Understand Price Elasticity

Optimize Product Tiers

Simulate Competitive Scenarios

Support New Product Launches

Segment-Level Pricing

Methodologies We Use

Online Surveys

Data Analysis

In-Depth Interviews

Focus Groups

Predictive Analytics

Reporting & Deliverables

Industries That Benefit

Power Your Pricing Research with InsIQual

Pricing Research FAQ

Related Research Types

Concept Testing

Product Testing

Competitive Intelligence

Market Segmentation

B2B Research

Brand Research

Find the Price That Maximizes Your Revenue