The GRS Toolkit
Three Platforms. One Research Advantage.
InsIQual for qualitative. AtlasIQ for automated quantitative analysis and reporting. ProbeIQ for AI-powered conversational surveys. Purpose-built by researchers, for researchers.
Insights in Minutes, Not Days.
Upload your dataset and get the first wave of cross-tabulations, statistical analysis, and pattern detection within minutes. Our AI-powered platform automates the work that used to take your team days to complete manually.
Two Workflows. One Clear Winner.
Stop Waiting Days for Crosstabs
The first wave of insights is generated within minutes of uploading your dataset. AtlasIQ automates cross-tabulations and statistical analysis so your team can focus on interpretation and strategy — not manual data processing.
- Upload your dataset and get automated crosstabs in minutes
- Statistical significance testing applied automatically
- Interactive filtering by demographics, segments, and variables
- Export publication-ready tables in any format
- AI highlights the most meaningful data patterns
Interactive Report & Crosstab Demos
Explore sample deliverables generated by AtlasIQ's automated analysis engine. Click any thumbnail to view a live demo.
Report Demos
Consumer Perception Study
View demoBrand Tracking Report
View demoProduct Concept Test
View demoAd Effectiveness Analysis
View demoCustomer Satisfaction Report
View demoCrosstab Demo
Three Platforms. One Research Advantage.
Each platform was built from the ground up by researchers who understand both methodology and technology. No third-party bolt-ons. No compromises.
InsIQual
Qualitative Research
AI-powered qualitative research platform for live video moderation, async communities, emotion detection, and automated transcription. Every session analyzed in real time.
- Live moderated IDIs and focus groups
- AI-suggested probing in real time
- Webcam-based emotion detection
- Screen sharing and stimulus display
- Real-time client backroom
- Automated transcription and clips
AtlasIQ
Quantitative Analysis
Automated quantitative analysis and reporting platform. Upload your dataset and get crosstabs, statistical significance testing, and AI-powered pattern detection in minutes — not days.
- Automated crosstabs in minutes, not days
- Statistical significance testing built in
- Interactive filtering by any variable
- AI-powered pattern detection and highlights
- Publication-ready tables and exports
- Real-time dashboard for live data monitoring
ProbeIQ
AI Conversational Surveys
Smart AI survey platform that learns, adapts, and probes like a skilled interviewer. Conversational quantitative research that captures the depth of qual at the scale of quant.
- AI-driven conversational survey experience
- Smart branching that adapts in real time
- Natural language follow-up probing
- Learns and improves with every response
- Qualitative depth with quantitative scale
- Multi-language support (English & Spanish)
AI-Powered at Every Stage
From data collection to final deliverable, our AI works alongside human researchers to accelerate every step of the research process across InsIQual, AtlasIQ, and ProbeIQ.
AI-Assisted Moderation
Real-time suggested probes during live sessions help moderators dig deeper, catch missed topics, and maintain natural conversational flow.
Automated Theme Extraction
Our AI identifies recurring themes, patterns, and outliers across hundreds of responses in minutes instead of days.
Emotion Detection
Facial and vocal analysis captures emotional responses in real time, revealing what participants feel beyond what they say.
Fraud Prevention
Device fingerprinting, behavioral analysis, and response validation ensure every data point in your study is authentic.
Predictive Analytics
Pattern recognition algorithms surface emerging trends and predict consumer behavior shifts before they become obvious.
Multi-Language Support
Native support for English and Spanish with automated transcription and translation across all session types.
Real-Time Client Viewing
Stakeholders observe sessions live from anywhere, collaborate in a private backroom chat, and flag moments for follow-up.
Automated Transcription
AI-powered transcription with speaker identification, timestamps, and sentiment tags delivered within minutes of session completion.
Sentiment Analysis
Every response is scored for sentiment at the sentence level, giving researchers a quantitative layer on top of qualitative data.
Not Another SaaS Tool. A Research Partner's Toolkit.
Most research platforms are built by software companies who understand technology but not research. The GRS Toolkit was built by researchers who understand technology. Every feature was born from a real research need, not a product roadmap.
When you work with GRS, you get the toolkit and the team. Our moderators, analysts, and project managers know every platform inside and out because they helped build them. That means faster setup, better data, and insights you can trust.
Purpose-Built for Every Methodology
InsIQual for qualitative depth. AtlasIQ for quantitative speed. ProbeIQ for conversational intelligence. Each platform designed for its specific research methodology.
Human + AI Collaboration
AI augments our researchers, it does not replace them. Every automated insight is reviewed and contextualized by experienced analysts.
Integrated Fraud Prevention
Data quality is not an add-on. Device fingerprinting, behavioral scoring, and duplicate detection are built into every platform.
Full-Service or Self-Service
Use the GRS Toolkit with our expert team managing everything, or access the platforms directly for your own research. Your choice.
See the GRS Toolkit in Action
Schedule a personalized demo and discover how InsIQual, AtlasIQ, and ProbeIQ can transform your research. Our team will walk you through every capability tailored to your specific needs.