Insurance Market Research That Reduces Churn and Drives Growth
From claims experience measurement and product design to agent research and policyholder satisfaction, Galloway Research Service helps insurance carriers, brokers, and insurtechs understand their customers, optimize their distribution, and grow profitably.
Why Insurance Research Drives Competitive Advantage
In insurance, customer experience determines whether policyholders renew or shop. Claims handling, agent relationships, product value, and brand perception all influence retention and growth. Research provides the evidence-based understanding of customer and agent needs that separates industry leaders from followers.
The massive insurance market demands ongoing customer and agent research
Insurance shoppers actively compare options, making differentiation critical
Agent channel research is essential for carrier distribution strategy
Hispanic communities represent significant growth potential for insurers
Insurance Research Capabilities
We bring deep expertise in insurance market research, understanding the unique dynamics of carrier-agent relationships, the complexity of insurance products, and the critical importance of the claims experience.
Claims Experience Research
Measuring the claims experience from first notice of loss through settlement and repair. Claims are the moment of truth for insurance companies, and our research captures policyholder satisfaction, communication effectiveness, adjuster performance, repair quality, and the emotional dimensions of the claims journey that drive loyalty or churn.
Product Design & Testing
Research that supports insurance product development including concept testing, feature prioritization, pricing sensitivity, and product positioning. We help carriers design products that meet customer needs while maintaining profitability. Our research covers auto, home, life, health, and commercial lines.
Agent & Distribution Research
Understanding the agent experience, distribution channel dynamics, and the factors that influence agent loyalty and production. We conduct agent satisfaction surveys, producer panel research, distribution strategy studies, and competitive intelligence among independent agents and exclusive channels.
Policyholder Satisfaction
Comprehensive satisfaction measurement for insurance policyholders across lines of business. We design programs that measure satisfaction with policy service, billing, communication, value perception, and overall relationship quality. Our research identifies the drivers of retention and the gaps that create churn risk.
Advertising & Brand Research
Evaluating insurance advertising effectiveness and brand health in a highly competitive marketing environment. We measure ad recall, brand awareness, consideration, and the impact of advertising on quote intent. Our research helps carriers optimize marketing spend in a category where brand building directly drives quote volume.
Risk Perception & Behavior
Studying how consumers perceive risk, make coverage decisions, and respond to catastrophic events. We research insurance literacy, coverage adequacy, risk tolerance, and the behavioral factors that influence insurance purchase, renewal, and lapse. This research informs product design, pricing, and communication strategy.
Claims Research That Protects Retention
The claims experience is the defining moment in the insurer-policyholder relationship. A positive claims experience drives loyalty, referrals, and cross-sell opportunity. A negative experience drives shopping, complaints, and negative reviews. Our claims research identifies exactly where the experience exceeds or falls short of expectations.
Our bilingual capabilities enable claims research with Spanish-speaking policyholders whose experience may differ due to language barriers in claims communication and settlement processes.
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Our proprietary AI-powered research platform delivers faster insights, better data quality, and deeper analysis.
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Insurance Research Applications
Our insurance research supports decision-making across the carrier organization, from claims and underwriting to distribution, marketing, and product development.
Claims & Service
- Claims satisfaction tracking across P&C and specialty lines
- First notice of loss experience optimization
- Adjuster and claims professional performance research
- Digital claims experience and self-service evaluation
- Repair network and vendor satisfaction assessment
- Catastrophic event response and communication research
Product & Underwriting
- New product concept testing and market sizing
- Coverage and feature prioritization research
- Pricing sensitivity and willingness-to-pay studies
- Usage-based insurance and telematics adoption research
- Bundling and cross-sell opportunity assessment
- Embedded insurance and affinity product research
Distribution & Agent
- Independent agent satisfaction and loyalty studies
- Agency technology adoption and platform preference
- Direct-to-consumer vs. agent preference research
- Quote and bind process evaluation
- Agency appointment and compensation research
- Digital quoting and comparison shopping behavior
Marketing & Growth
- Insurance brand tracking and competitive positioning
- Advertising effectiveness and creative testing
- Hispanic insurance awareness and purchase barriers
- Customer segmentation and lifetime value research
- Retention driver analysis and win-back studies
- Social media and influencer impact on insurance purchase
Insurance Research FAQ
Common questions about our insurance market research capabilities
Related Research Services
Ready to Improve Policyholder Retention and Agent Loyalty?
From claims experience to product design and distribution research, Galloway Research Service delivers insurance market research that helps carriers retain customers, empower agents, and grow profitably.