Mock Trial Research and Jury Research That Wins Cases
For over three decades, Galloway Research Service has helped trial attorneys understand how jurors think, what arguments resonate, and where case vulnerabilities exist. From full mock trials and jury selection support to venue research and witness preparation, we bring rigorous research methodology to high-stakes litigation.
Research-Driven Litigation Strategy
Trial outcomes hinge on understanding how jurors perceive evidence, evaluate witnesses, and reach decisions. Mock trial research replaces guesswork with empirical data, giving trial teams the intelligence needed to refine strategy, evaluate settlement, and present the most persuasive case.
High-stakes litigation demands rigorous research to inform strategy
Research-backed valuation strengthens negotiation leverage
GRS has conducted mock trials and jury research for three decades
Extensive experience across civil and commercial litigation
Litigation Research Capabilities
We bring three decades of mock trial and jury research experience to every case, combining rigorous social science methodology with practical courtroom intelligence.
Mock Trial Research
Full-service mock trial design and execution that tests case themes, arguments, and evidence before real jurors deliberate. We recruit community members matching venue demographics, present abbreviated versions of both sides, and observe deliberations to identify case strengths, vulnerabilities, and the arguments that resonate. Our San Antonio facility and bilingual capabilities support mock trials with diverse panels.
Jury Selection Support
Research-based jury selection support including supplemental juror questionnaire design, juror profile development, and in-court consultation during voir dire. We develop juror profiles based on case-specific attitudes, experiences, and demographic factors that predict verdict tendency, helping trial teams make informed strike and challenge decisions.
Venue Research & Community Surveys
Community attitude surveys that assess the litigation environment in specific venues. We measure community awareness of case issues, attitudes toward parties and industries, damage expectations, and the demographic and attitudinal factors that may influence jury composition. Venue research supports change of venue motions and trial strategy.
Focus Groups & Message Testing
Qualitative research with jury-eligible community members to test case themes, opening statement narratives, closing arguments, and key evidence presentations. Our focus groups reveal how laypeople process complex case information and which arguments are most persuasive or problematic for each side.
Witness Preparation Research
Research that supports witness preparation by testing witness credibility, communication effectiveness, and the impact of testimony on mock juror perceptions. We evaluate how witnesses are perceived on dimensions including trustworthiness, expertise, likability, and clarity to inform preparation strategy.
Damages & Valuation Research
Research that informs damage expectations and case valuation. We study how mock jurors evaluate different damage arguments, what anchors influence award amounts, and how jury instructions and verdict forms affect damage deliberations. This research provides empirical data for settlement negotiations and trial strategy.
Three Decades of Litigation Research Excellence
Galloway Research Service has been conducting mock trials and jury research for trial attorneys since our founding. Our experience spans civil litigation, commercial disputes, product liability, medical malpractice, employment law, and intellectual property cases. We have worked with plaintiff and defense counsel on cases of all sizes.
Our San Antonio location and bilingual capabilities are a unique advantage for litigation research. We can recruit diverse mock jury panels that reflect the communities where cases will be tried, including Hispanic jurors who are essential in South Texas, California, Florida, and other venues with significant Hispanic populations.
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Litigation Research Applications
Our litigation research supports trial strategy across case types and at every stage of trial preparation, from early case assessment through jury selection and post-trial analysis.
Pre-Trial Research
- Full mock trial with deliberation observation
- Abbreviated mock trial with verdict and rationale
- Community attitude survey for venue assessment
- Case theme and narrative testing
- Opening and closing argument evaluation
- Key evidence and exhibit impact testing
Jury Selection
- Supplemental juror questionnaire design and analysis
- Juror profile development based on case-specific factors
- In-court jury selection consultation
- Shadow jury and trial monitoring
- Post-trial juror interviews
- Juror decision-making behavior research
Case Strategy
- Witness credibility and communication assessment
- Visual evidence and demonstrative exhibit testing
- Expert witness effectiveness evaluation
- Damages framework and anchor testing
- Comparative fault and liability threshold research
- Punitive damages attitude assessment
Specialized Litigation
- Intellectual property and patent infringement jury research
- Employment and discrimination case attitude surveys
- Medical malpractice community perception studies
- Product liability and mass tort jury research
- Environmental and toxic tort venue assessment
- Commercial and business litigation mock trials
Litigation Research FAQ
Common questions about our mock trial and jury research capabilities
Ready to Test Your Case Before Trial?
From mock trials and jury selection to venue research and witness preparation, Galloway Research Service delivers litigation research that gives trial teams the intelligence needed to develop winning strategy.