Telephone Survey Research
Reach respondents who cannot be reached online with professional CATI telephone interviewing. Our bilingual call center delivers high-quality phone survey data with live monitoring, callback management, and mixed-mode capabilities.
What Are CATI Telephone Surveys?
CATI (Computer-Assisted Telephone Interviewing) surveys are structured telephone interviews conducted by trained interviewers using specialized software that guides the conversation, manages complex routing, validates responses in real time, and ensures data accuracy. Telephone surveys remain essential for reaching populations that online methods cannot adequately cover — including older adults, rural populations, healthcare patients, and B2B executives.
Galloway Research Service operates a fully equipped CATI call center with bilingual English-Spanish interviewers, live supervision, and comprehensive quality monitoring. Our telephone interviewing capabilities handle everything from small-scale executive surveys to large-scale public opinion polling, with the flexibility to integrate phone data collection with online and in-person methodologies for mixed-mode study designs.
Whether you need customer satisfaction measurement, political polling, healthcare research, or government studies that mandate telephone coverage, our experienced interviewers and proven CATI technology deliver reliable data with the personal touch that only live human interaction provides.
At a Glance
CATI with live interviewers
10-30 minutes typical
English and Spanish, native fluency
Live monitoring on 10%+ of calls
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CATI Technology
Our Computer-Assisted Telephone Interviewing system guides interviewers through complex questionnaires with automated skip patterns, response validation, real-time quota management, and integrated callback scheduling. CATI ensures data accuracy and interviewer consistency across every call.
Bilingual Interviewing
Our fully bilingual interviewing staff conducts telephone surveys in English and Spanish with native fluency. Spanish-language interviewing is essential for reaching Hispanic populations, healthcare studies, government research, and any project requiring representative demographic coverage.
Callback Management
Sophisticated callback scheduling maximizes contact rates by reaching respondents at their preferred times. Our system tracks call attempts, schedules appointments, manages time zones, and ensures that hard-to-reach respondents receive multiple contact attempts across different days and times.
Mixed-Mode Integration
We integrate telephone interviewing with online surveys, mail surveys, and in-person data collection for mixed-mode study designs. Mixed-mode approaches maximize response rates and coverage by reaching each respondent through their preferred or most accessible channel.
Quality Monitoring
Live monitoring, silent call observation, and recorded review ensure that interviewers follow scripts accurately, probe appropriately, and maintain professional standards. Our supervisors monitor a minimum of 10% of all live calls and provide real-time coaching.
Sample Management
We manage RDD samples, listed samples, customer lists, and targeted databases with quota controls by geography, demographics, and key variables. Our dialing strategies include predictive dialing for efficiency and manual dialing for specialized B2B and professional audiences.
Types of Telephone Surveys We Conduct
Our CATI call center supports a wide range of telephone survey applications across industries and audiences.
Customer Satisfaction Surveys
Post-interaction, post-purchase, and relationship satisfaction surveys delivered by phone. Telephone administration achieves higher response rates than email for many customer populations and allows interviewers to probe for detailed feedback.
Political & Public Opinion Polling
Telephone remains the gold standard for political polling and public opinion research. Our CATI call center handles voter surveys, ballot measure testing, candidate evaluation, and issue polling with strict methodological controls.
Healthcare & Patient Surveys
Phone surveys reaching patients, caregivers, physicians, and healthcare staff. Telephone is often the most effective channel for healthcare research, particularly with older populations, patients with limited digital access, and clinical staff.
Government & Social Research
Federally funded studies, needs assessments, program evaluations, and community surveys that require telephone data collection for coverage of populations with limited internet access.
B2B & Executive Interviews
Telephone surveys reaching business decision-makers, C-suite executives, and professional audiences who are difficult to engage through online panels but will take a scheduled phone call.
Tracking & Longitudinal Studies
Recurring telephone surveys for brand tracking, customer loyalty measurement, and longitudinal research where consistent methodology over time is critical for trend analysis.
How We Run Telephone Surveys
Study Design & Questionnaire Development
We design the telephone questionnaire with attention to interviewer flow, question wording for verbal administration, response scale format, skip logic, and average interview length to optimize completion rates.
CATI Programming & Testing
Our programmers build the questionnaire in our CATI system with automated routing, validation rules, quota checks, and data capture. Thorough testing verifies every path before interviewing begins.
Interviewer Training
Interviewers receive project-specific training covering study objectives, question intent, probing guidelines, pronunciation of specialized terms, and respondent interaction protocols. Bilingual projects include Spanish-language briefings.
Sample Loading & Dialing
We load the sample into our dialing system, configure call attempt rules, set up time zone management, and begin interviewing with real-time quota monitoring to ensure balanced data collection.
Fielding & Quality Assurance
During data collection, supervisors monitor live calls, review recorded interviews, track completion rates and quotas, manage callback queues, and provide ongoing interviewer coaching to maintain data quality.
Data Delivery & Analysis
We deliver clean, coded data files along with call disposition reports, response rate calculations, and optional cross-tabulated data tables, statistical analysis, and visual reports with strategic findings.
Frequently Asked Questions
Need Telephone Survey Research?
Our bilingual CATI call center delivers high-quality phone survey data with live monitoring and proven methodology. Tell us about your project and target audience for a custom proposal.