Live Research. AI-Enhanced.
Online Focus Groups & IDIs, Reimagined
InsIQual Video is a live moderated research platform that pairs experienced human moderators with AI-assisted probing, real-time emotion detection, and automated analysis. Every session is richer, faster, and more insightful.
Every Qualitative Format, Online
InsIQual Video supports every live qualitative methodology with purpose-built tools for each format.
In-Depth Interviews (IDIs)
1-on-1 · 30-90 min
Mini Groups
3-5 participants · 60-90 min
Full Focus Groups
6-10 participants · 90-120 min
Dyads & Triads
2-3 participants · 45-75 min
Extended Depth Interviews
1-on-1 · 2-3 hours
Shop-Along Interviews
1-on-1 + screen share · 45-60 min
From Guide to Insights in Four Steps
Design Your Session
Upload your discussion guide, configure session settings, define participant quotas, and set up stimulus materials. Our AI pre-analyzes your guide to prepare intelligent follow-up probes.
Recruit & Schedule
Participants receive branded invitations with one-click join links. Built-in tech checks verify webcam, microphone, and internet quality before the session. No downloads required.
Moderate with AI Assist
Run your session while InsIQual listens in real time. The AI suggests follow-up probes based on participant responses, flags topics from your guide that haven't been covered, and alerts you to emotional shifts.
Analyze & Deliver
Within minutes of session completion, receive AI-generated transcripts with speaker identification, sentiment tags, highlight reels, and preliminary theme extraction. Full analysis deliverables follow within 48 hours.
Built for Researchers, Powered by AI
Every feature in InsIQual Video exists because our moderators needed it. These are not theoretical capabilities — they are battle-tested tools used in thousands of sessions.
AI-Assisted Probing
Our AI listens to every response and surfaces suggested follow-up questions in a private moderator panel. It identifies when participants are giving surface-level answers, when emotional cues suggest deeper exploration, and when key topics from your discussion guide remain uncovered. The moderator always decides what to ask — the AI just makes sure nothing is missed.
Real-Time Emotion Detection
Webcam-based facial analysis and vocal tone processing detect emotional responses as they happen. See when a concept excites, confuses, or frustrates participants — even when their words say otherwise. Emotion data is synchronized with the transcript for precise moment-by-moment analysis.
Screen Sharing & Stimulus
Display concepts, ads, packaging, websites, or prototypes directly within the session. Track where participants focus their attention and how their emotional state changes in response to each stimulus. Supports images, video, audio, PDFs, and live website walkthroughs.
Client Backroom
Stakeholders observe sessions from a dedicated viewing room with private chat. Send questions to the moderator in real time without disrupting the session flow. Tag key moments, add notes, and collaborate with colleagues — all synced to the session timeline.
Automated Transcription
AI-powered transcription with speaker identification, timestamps, and sentiment annotations appears within minutes of session completion. Supports English and Spanish natively. Transcripts are searchable, exportable, and integrated with our analysis tools.
Built-In Data Quality
Every participant passes through InsIQual's fraud prevention layer before joining. Device fingerprinting, identity verification, and behavioral analysis ensure the person on screen is who they claim to be. Professional respondent detection flags repeat participants across studies.
The Advantages Over Traditional & Competitor Platforms
InsIQual Video is not just a video conferencing tool repurposed for research. It is a research-first platform with integrated AI, analysis, and data quality tools that generic platforms cannot match.
See It in ActionNo Geographic Limits
Recruit from any market without travel costs. Reach rural, niche, and hard-to-find audiences that are impossible to assemble in a physical facility.
Richer Emotional Data
Webcam emotion detection captures micro-expressions and vocal shifts that in-person observers miss. Every emotional response is timestamped and linked to the specific stimulus or question that triggered it.
Faster to Deliverables
Automated transcription, sentiment tagging, and theme extraction mean your team spends hours on analysis instead of days. Preliminary insights are available before the last session even ends.
40% Lower Cost
No facility rental, no travel, no catering, no shipping stimulus materials. The savings compound for multi-market studies where facility costs traditionally multiply.
Better Moderator Performance
AI probing suggestions ensure complete guide coverage and deeper exploration. Moderators report feeling more confident and catching nuances they would have otherwise missed.
Unlimited Stakeholder Access
No backroom capacity limits. Your entire team can watch live from their desks, whether that is two observers or twenty. Session recordings are available immediately for those who cannot attend.
InsIQual Video FAQ
Common questions about our live moderated research platform.
Ready to Run Better Online Qual?
Request a personalized demo of InsIQual Video and see AI-assisted moderation, emotion detection, and automated analysis in action.