Energy Market Research That Powers Better Customer Outcomes
From customer satisfaction measurement and program evaluation to sustainability research and rate study support, Galloway Research Service helps utilities, energy companies, and regulators make decisions that improve service, optimize programs, and build customer trust.
The Energy Industry Is in Transition
Utilities and energy companies face an era of transformation driven by decarbonization, electrification, distributed energy, and rising customer expectations. Customer research provides the intelligence needed to navigate this transition while maintaining satisfaction and building support for necessary investments.
Utilities serve every household and business, requiring ongoing research
Customer satisfaction drives regulatory outcomes and brand reputation
Consumer attitudes toward renewable energy are reshaping the industry
Program evaluation research ensures utility programs deliver results
Energy & Utilities Research Capabilities
We bring deep expertise in utility customer research, program evaluation, and the regulatory environment that shapes the energy industry.
Customer Satisfaction & JD Power
Comprehensive customer satisfaction measurement for electric, gas, and water utilities. We design programs that measure satisfaction across billing, service, reliability, communication, and corporate citizenship. Our research aligns with JD Power and regulatory benchmarks while providing actionable insights specific to your service territory.
Program Evaluation & DSM
Rigorous evaluation of utility demand-side management programs, energy efficiency initiatives, renewable energy programs, and customer assistance programs. We conduct process and impact evaluations that satisfy regulatory requirements while identifying opportunities to improve program design and participation.
Sustainability & Clean Energy Research
Understanding customer attitudes toward sustainability, renewable energy, electric vehicles, and decarbonization. We study willingness to pay for clean energy, solar adoption intent, EV charging preferences, and the communication strategies that build customer support for utility sustainability investments.
Rate & Pricing Research
Research that supports utility rate design and pricing strategy. We conduct customer perception studies for rate cases, willingness-to-pay research for new services, time-of-use rate acceptance testing, and communication testing for rate change notifications. Our research provides the customer voice for regulatory proceedings.
Communication & Outreach Testing
Evaluating utility communications including bill inserts, outage notifications, program marketing, safety messaging, and digital communications. We test message comprehension, persuasion, and behavioral intent across diverse customer segments including Spanish-speaking customers who may be underserved by English-only communications.
Business Customer Research
Research with commercial and industrial utility customers covering satisfaction, service expectations, energy management practices, and business program participation. We recruit business decision-makers across company sizes and industries to understand the unique needs of utility business customers.
Customer Research for the Energy Transition
The transition to cleaner energy requires customer understanding and support. Research helps utilities gauge customer attitudes toward renewable energy investments, EV adoption readiness, demand response willingness, and the communication strategies that build trust during a period of significant change.
Our bilingual capabilities ensure that Spanish-speaking utility customers are included in research about programs and services that affect them. This is particularly important for energy equity initiatives and low-income program design.
Power Your Energy Research with InsIQual
Our proprietary AI-powered research platform delivers faster insights, better data quality, and deeper analysis.
Explore the PlatformEnergy Audiences We Recruit
Energy Research Applications
Our energy and utilities research supports decision-making across the organization, from customer service and program management to regulatory affairs and corporate strategy.
Customer Experience
- Residential customer satisfaction tracking and benchmarking
- Outage communication and restoration satisfaction
- Billing and payment experience optimization
- Contact center and digital channel evaluation
- New customer welcome and onboarding experience
- Low-income customer assistance program research
Programs & Services
- Energy efficiency program evaluation and improvement
- Demand response program participation and satisfaction
- Solar and renewable energy program research
- EV charging and transportation electrification studies
- Smart meter and smart home technology adoption
- Green pricing and renewable energy tariff research
Regulatory & Planning
- Rate case customer perception and acceptance studies
- Integrated resource plan (IRP) public input research
- Franchise renewal public opinion research
- Community perception of utility infrastructure projects
- Environmental compliance communication testing
- Wildfire safety and grid resilience awareness studies
Market & Competitive
- Customer choice and retail energy competition research
- Community solar and distributed energy research
- Brand perception and corporate reputation tracking
- Hispanic customer engagement and communication research
- Employee engagement and safety culture assessment
- Emerging technology awareness and interest studies
Energy & Utilities Research FAQ
Common questions about our energy and utility customer research capabilities
Related Research Services
Customer Satisfaction
Utility customer satisfaction programs
Hispanic Market Research
Hispanic utility customer research
Government Research
Public utility and regulatory research
Telephone Surveys
Representative customer surveys
Online Surveys
Large-scale customer surveys
Focus Groups
Qualitative customer research
Ready to Strengthen Customer Relationships and Program Performance?
From customer satisfaction to program evaluation and sustainability research, Galloway Research Service delivers energy market research that helps utilities serve customers better and navigate the energy transition.