Insights Lab
Focus Group Suites & Observation Rooms
Purpose-built qualitative research suites designed for productive, comfortable research sessions with full observation and recording capabilities.
New Insights Lab Opening Spring 2026
Our new Insights Lab will feature multiple focus group suites with observation rooms, state-of-the-art AV equipment, and comfortable spaces designed to put participants at ease and deliver clear insights.
One-Way Mirror Observation
Premium viewing rooms with full visibility into research sessions
HD Video & Audio Capture
Multi-camera recording with professional-grade audio for every session
Live Streaming
Real-time streaming to remote stakeholders anywhere in the world
Flexible Seating
Configurable layouts for groups of 4 to 12 participants
Need Research Facility Services Now?
While our new facility is under construction, we can arrange qualitative research at partner facilities nationwide.