Central Location Tests

A Central Location Test or CLT is essentially a face-to-face survey method where respondents are invited to some convenient place (ranging from a public hall or our specialiZed facility). This type of setup is used for studies requiring extensive stimulus material to be shown and/or tested in fairly standard conditions.

We have the capability of recruiting nationally to meet all your market research needs. In addition, we can secure venues appropriate to a variety of central location studies, whether it be a 5,000+ square foot automotive clinic site, a completely equipped kitchen for a taste test or a hotel banquet room to accommodate 100 or more respondents

We offer Central Location Tests in a range of research situations, including:

concept tests
product tests
sensory research
advertising/copy test
packaging tests

Our Central Location Testing Facility

Equipment display research studies are easily accommodated with our multi-purpose study room that has wide double door entry from our parking lot. Paper and Pencil, PC/Laptop or hand held data collection options are available.

Food and Beverage Research CLTs are a special competency of ours, as we perform dozens of these a year. Our staff is versed on a wide variety of study designs and protocols for these special studies.