Central Location Tests
A Central Location Test or CLT is essentially a face-to-face survey method where respondents are invited to some convenient place (ranging from a public hall or our specialiZed facility). This type of setup is used for studies requiring extensive stimulus material to be shown and/or tested in fairly standard conditions.
We have the capability of recruiting nationally to meet all your market research needs. In addition, we can secure venues appropriate to a variety of central location studies, whether it be a 5,000+ square foot automotive clinic site, a completely equipped kitchen for a taste test or a hotel banquet room to accommodate 100 or more respondents
We offer Central Location Tests in a range of research situations, including:
- concept tests
- product tests
- sensory research
- advertising/copy test
- packaging tests
Our Central Location Testing Facility
Equipment display research studies are easily accommodated with our multi-purpose study room that has wide double door entry from our parking lot. Paper and Pencil, PC/Laptop or hand held data collection options are available.
Food and Beverage Research CLTs are a special competency of ours, as we perform dozens of these a year. Our staff is versed on a wide variety of study designs and protocols for these special studies.
Fully Equiped Kitchen
We designed our kitchen from the ground up to be capabalbe and flexible to meet the equipment needs of today and the future.
With mirrored viewing you can watch and listen as your test is conducted.