Shop Alongs
Shop alongs are a form of ethnographic interview that typically takes place while the participant shops in a retail enviroment. It provides an excellent means to explore a shopper’s opinions and attitudes in a real world enviroment. The retail environment in which a Shop-Along takes place allows you to go much further and address issues and obtain feedback from qualified customers where the purchases and purchase decisions take place. The context of the surveys allow Shop-Alongs to have a distinct advantage over more traditional research.
Consumers of shop alongs are typically recruited via a pre-recruit using our extensive panel or through on-site screening at the retail location.
The In-field observations and interviews our experienced moderators conduct can be very valuable. Our team knows how to get at the “why” and “how” behind your target consumers selection and purchase decisions.
Galloway Research has long history of recruiting and executing a wide range of shop-along topics. Some of the more common shop along locations include
- Mass Merchandisers
- Shopping Malls
- Grocery Stores
- Botique Shops
- Home Improvement Stores
- Apparel Stores
- Electronic Stores
- Fine Dining Resturants
- Quick Service Resturants
