Ethnographies

Ethnographic studies give the researcher the opportunity to observe respondents in the natural context of their daily lives. Ethnography allows for a depth and intimacy of research that is not possible with other research methodologies.

Galloway Research provides the unique recruiting skills needed for this type of research, taking “articulation” and “expressive” to a whole new level of qualification.


We also provide you with expert ethnographers, a special breed of moderators, who are adept at interviewing in non-traditional environments such as participants homes, at the grocery store or retail store in which they shop, library or park. Each study design is unique and so is our approach and flexibility.

Some of the ethnographic research capabilities that we offer include

  • In Home Interviews
  • Shop-Alongs
  • Meal Preparations
  • Workplace Interviews