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Online Surveys |
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A recent Gartner report states that enterprises with loyal customers generate profits up to 60%
higher than those of competitors" - a key factor that is
strongly influencing the current adoption rate of Enterprise
Feedback technologies. Unlike traditional focus group or
phone-based research, web-based surveys provide a rapid, yet
detailed account of audience perceptions, opinions, and
preferences. By proactively providing stakeholders - from
customers, members, partners, and employees - a secure venue
to provide frank, confidential feedback, organizations can
quickly gain an unprecedented ability to listen, learn, and
anticipate their needs. For most organizations, simply
gaining this intelligence can provide clear competitive
advantage, by providing a catalyst for change in business
processes, customer service levels, and Web site or product
usability that can measurably improve customer retention and
satisfaction.
Consider the possibilities...
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Online retailers are using web surveys to
improve customer service, increase sales conversion rates,
and take advantage of cross-selling opportunities.
- Corporations are using web surveys to solicit constructive
feedback from employees in order to increase employee
retention rates, identify key challenges, and gain
operational efficiencies.
- Universities are using web surveys to gauge student
satisfaction and teacher performance.
- Service providers are using web surveys to identify
archetypical site visitors and their buying patterns in
order to anticipate future requirements.
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