Online Focus Groups

Online Focus Groups
Imagine being able to conduct a focus group in Chicago, London and Dubai within a 24 hour period without booking a flight or a hotel. With online focus groups you can reduce the cost of a multi-country qualitative study by 80% and never leave your office.

Online focus groups give you fast top level reaction to concepts and media from geographically dispersed respondents. Respondent anonymity elicits direct, honest feedback helping you to quickly discern the heart of any issue.

Fast

Book, recruit and run your groups in a matter of days. Perfect in a time crunch, online groups let you respond quickly to your clients needs.

Honest

Capture the gut level reaction of your respondents while maintaining a personal rapport. Simultaneous typing eliminates the influencer affect, while common interest and moderator skill builds the group dynamic.

Global

Conduct multi-location groups in one evening or recruit respondents that cut across geographic boundaries. Available in 20 languages