Insights

/Insights
Insights2017-03-07T23:45:39+00:00
Market Research Custom Design Insights

Business intelligence data has never been more readily available; but data without strategic purpose is just noise. Galloway Research Service combines a thoughtful, powerful mix of active research and observational techniques to collect data. And we synthesize our findings through advanced, storytelling-inspired analysis that gives you richer, more actionable results and recommendations.

OUR PHILOSOPHY

In the current business environment, technology has afforded business leaders access to unprecedented sources and amounts of data.  However, a wealth of data does not necessarily provide the complete tactical information necessary to make strategic decisions.  In this noisy playing field, how do you gain true insight and, in turn, produce better strategies? We’re confident that the answer is to combine research that asks questions and research that observes — leading more directly from data to insights to action.

OUR APPROACH

Every Galloway Research custom research engagement is different. Based on your unique needs, goals and opportunities, we may recommend that you use survey research data (more active), pursue observational research techniques (more passive) or combine the two. By taking this flexible approach, we’re able to tell a more holistic story — one that’s insightful, but also allows for more actionable uses of data for real-world applications. We also apply advanced analytical techniques to your data in order to go beyond simple descriptions of data points and into hidden relationships among variables, which is critical to moving research and insights into actionable territory.

THE RIGHT METHODOLOGY.
THE RIGHT QUESTIONS.
EVERY TIME.

Research Applications

  • Advertising Testing

  • Advertising Concept And Copy Testing

  • Advertising Tracking

  • Awareness Attitude And Usage Studies

  • Brand Awareness, Loyalty, Positioning

  • Name Testing

  • New Product & Service Testing

  • Package Testing

  • Pricing Research

  • Social Media Listening

  • Customer Profiling And Segmentation

  • Customer Satisfaction

  • Market Feasibility And Needs Assessments

  • Website Usability Testing

  • Product Testing

Industry Experience

  • Travel and Leisure

  • Finance

  • Education

  • Technology

  • Media

  • Retail

  • Consumer Goods

  • Government/Military

  • Real Estate

  • Manufacturing

  • Transportation

  • Telecommunications

  • Utilities / Energy

  • Food & Beverage

  • Electronics